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  1. Mission
    To lead the campus community in telling “our story” via multiple channels in order to elevate our image and brand within the region.
  2. Vision
    To position Penn State Fayette as the region’s finest student-centered institution of higher education and the preeminent community resource and partner for research, knowledge, leadership and culture.
  3. Strategies
    1. Use an integrated marketing/PR/advertising process for greater effectiveness and cost savings
    2. Use research and/or campus experience to guide marketing decisions
    3. Ensure specific marketing projects are aligned with the campus’ strategic plan
    4. Grow and enhance relationships and partnerships with local media outlets for better coverage
    5. Explore and use electronic media and other new media to communicate to a new technology savvy audience
  4. Values
    1. Excellence
    2. Professionalism
    3. Strong work ethic
    4. Creativity and resourcefulness
    5. Collaboration
    6. Sense of humor